Rice Bran Oil Market: A High-Yield Opportunity in Health-Driven Industries

 

Rice bran oil—extracted from the outer layer of rice grains—is increasingly recognized as a versatile, health-forward ingredient across multiple industries. With its high smoke point (~232 °C), balanced fatty acid profile, and rich antioxidants (notably γ‑oryzanol), it's transforming applications in food & beverages, pharmaceuticals, and cosmetics. As global consumers demand healthier, more natural products, rice bran oil is emerging as both a food staple and a functional ingredient in wellness-oriented value chains.

Market Size and Growth Potential

In 2022, The Rice Bran Oil Market was valued at USD 7.12 billion, followed by USD 7.62 billion in 2023, and is forecasted to reach USD 15.14 billion by 2031, growing at a CAGR of 9.0% from 2023 to 2031. Independent estimates suggest that by 2024–25 it should exceed USD 8.5 billion, with further expansion likely into the early 2030s.

The rapid scaling reflects increased investment from food processors, nutraceutical manufacturers, and cosmetics brands, who are integrating rice bran oil for its functional properties. Breakthroughs in extraction and refining technologies are also making high-grade, stabilized oil more accessible—opening the door to premium and value-added applications.

Key Market Segments

By Type

  • Refined Oil

  • Filtered Oil

By Application

  • Hair Oil

  • Skin Care

  • Cosmetics

  • Edible Oil

  • Others

By End-user Industry

  • Pharmaceutical

  • Food & Beverages

  • Cosmetics

  • Others

By Distribution Channel

  • Offline: Hypermarkets & Supermarkets | Convenience Stores | Other

  • Online: E-commerce Platforms | Company Websites

Segmentation insight: Type segmentation allows producers to tailor grades for cooking versus personal care. Application and industry splits reveal key growth areas, while distribution channels highlight evolving consumer buying behaviors—brick-and-mortar remains essential, but digital channels are growing fast in urban and emerging markets.

Key Players in the Market

Cargill Incorporated, Adani Wilmar Ltd., Marico Ltd., BCL Industries Limited, King Rice Oil Group, Ricela Group of Companies, Modi Naturals Ltd., Emami Agrotech Ltd., Zhejiang Delekang Food Co., Ltd., and 3F Industries Ltd.

Market Trends and Drivers

  • Health & Wellness Prioritization: Rising awareness of cardiovascular and antioxidant benefits—rice bran oil has become a staple in health-conscious households. Extraction Technology Advances: Innovations like cold-pressing, solvent-free extraction, molecular distillation, and enzymatic degumming are boosting oil yield, flavor, and shelf stability. Functional Ingredient Usage: It is gaining traction in nutraceuticals, cosmeceuticals, and fortified food products.

  • E-commerce & DTC Expansion: Online retail channels—company websites and marketplaces—are enabling niche, premium oil offerings directly to consumers outside traditional grocery systems.

Regional Insights

  • Asia Pacific: Dominates ~83% of global demand thanks to high rice production in India, China, and Japan. The oil is deeply embedded in local diets and food cultures.

  • North America: Fastest-growing due to vegan, plant-based diet trends and rising adoption in foodservice and retail.

  • Europe: Experiencing steady growth driven by health-aware consumers and clean-label requirements.

  • Latin America/Middle East & Africa: Emerging markets with rising disposable incomes—broadening consumer access to rice bran oil.

Forecast and Outlook

Through 2032–33, the rice bran oil market is poised to double in value, spurred by innovations in extraction, packaging, and distribution. Expect expansion in higher-margin applications—cosmetics, nutraceuticals, and cosmetics—as well as increased traceability and ESG transparency in supply chains. E-commerce and direct-to-consumer models will continue to open premium channels beyond traditional retail.

Conclusion

Rice bran oil is moving from niche to mainstream—not just as a cost-effective cooking oil, but as a versatile functional ingredient with applications across wellness, beauty, and food innovation. For FMCG, personal care, and foodservice businesses, this market presents a fertile ground for portfolio diversification and value creation. Investors should keep a close eye on extraction and branding innovations that can differentiate offerings and build direct consumer value.

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